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I’m about to build an HTML email, but I see there are differences for a common website page. I want the HTML email to have css and appear both on desktop access and tablet and mobile, and should show some images in the body of the message.
What is allowed and how to display stylized HTML in the email sent?
There is a standard or good practice?
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If we developers find it difficult to have cross-browser compatibility imagine email clients, well, we each implement whatever you want at any time, so in short, you can look for a site that shows you htm/css compatibility and choose the best approach to your html.
Campaignmonitor - Email Client CSS Support
Mailchimp - Email Client CSS Support
There are articles saying about good practice, about not using css in <head> or not to use background-image, most of them are outdated.
Another cool approach is to use templates on this site: Zurb - Template emails You can find a template by clicking on View Tests and it will do a simulation on different email servers, after finding a template with the features you need to just download or give a crtl+u to see how it mounted.
Ah, of course they use https://litmus.com/ which allows you to preview your templates before sending them.
Browser other questions tagged html css email
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Prepare for a painful journey...
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Basically stick to HTML 4.x. The rest are small details. Avoid CSS.
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