How to notify people that they have been invited to install an APP

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I’m developing an app for Android but I’m having a problem. Well, what my app does:

I create a playlist within the app and want to invite people to listen to the playlist, what happens is that to listen to the person has to have the app installed. But let’s say, if I invite 60 people, and of those 60, 50 don’t have the app, I have to warn them somehow that they were invited and that if they want to install the app. What is the best way to notify these people? I thought in SMS, but 50 sms seems a little unviable. Anyone knows any solution?

I need to make the list disclosure and app installation as fast and simple as possible! That’s the problem.

android

  • It is an opinion, so I will post in comment and not in response: do not use SMS or any other way (even on social networks) that is invasive. This is bad for the image of your product, even if the product is fantastic and widely used (see Candycrush life requests on Facebook). An alternative that is not invasive is to leave the distribution to the user. Create a single link to the list and indicate that the user distributes to whom they want to share (however they want). These people can access such a link and decide to install their app. It’s the form of Spotify, for example.

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What you can do, and it’s not that hard, is share your app link (playstore link) with the person that the user wants to share the list, using a Action Provider (Share Action), so one can choose how to share this link (Messenger, email, Whatsapp etc).

Once that’s done, it would be interesting for you to have a Broadcastreceiver in your app, configured to capture when the user clicks on some link (is redirected to the browser), as happens when we open Youtube link, for example, and android asks us if we want to open with the Youtube App or not. So, if on this receiver you capture that someone is trying to access the link of your app (if you capture means your app is installed) then you redirect to the app and there one can see the notifications (assuming your app has such support)including the invitation to listen to the list.

  • I thought about it, but there’s only one problem, it’s the heterogeneity of the contacts. Well, the user id is the phone number, so using digits. Now let’s assume that there are 50 people invited, but the user does not have credit, only bonus, so he would only reach 35 people of these for example, or so he chooses Whatsapp, but not everyone has Whatsapp. Then it gets bad some contacts be one way and others another.

  • I see the problem. Well, then, you have two options: Can make the user choose how to send to each group of contacts, groups he selects himself, assuming he knows who has or doesn’t have Whatsapp or anything else. Or you can notify by email, which, let’s face it, even though it’s still well used, sounds like something backward when it comes to mobile. In order to notify by email, you run into a problem that all contacts would need to have the email registered.

  • In fact, the best output, is to let the user select multiple contacts, and choose which means of notification want to use.

  • It is. The email has this problem too. It’s complicated, I’ll try to think of something else, but for now if n appears another way, the way will be through the contacts anyway.

  • Thanks a lot man!

  • Okay and out of nowhere, anything we’re there. ;)

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Having user code linked to phone number I would use the following strategy.

1. User headers have the application

In this case the user is in your database, so would send the message (push) directly to the application.

2. User does not have the application

In this case the user is not (yet) at the base, would trigger an SMS (from your server) to that "new" phone, invited to install the application.

Note that any other way to contact the user without the app will depend on the user being part of a social network. SMS is the only way to contact 99.9% of users without relying on any other application.

It is obvious that it is also interesting to send by social network, email... This will publicize the application, but SMS is more guaranteed.

  • How would this sending of messages by the server? I would have to hire a service?

  • Yes, sending SMS has a cost (when done by companies that guarantee sending). It would not be good for the product to use the user’s SMS for disclosure, because, it would bear the shipping costs.

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