Is there a keyword rule in Google Play?

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How keywords work in Google Play?

Is there any way to enter keywords? Or it uses the description of the App?

android google-play

  • How so Como funcionam as palavras chave no Google Play? ? You want to know how Google knows the type ( health, sports, games, productivity) of your app or want to know the criteria used for your app to appear at the top of Google Play searches?

  • The criteria used for your APP to appear in searches

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To make your app appear at the top of Google Play searches, you should take advantage of Google Play’s search and rankings algorithm - as it will determine how high up your app should appear - and follow some good publishing practices to make your application more attractive to download, regardless of his position.

Here are some tips to take advantage of these two mechanisms:

Google Play Search and Ranking Algorithm:

  • Put your main keyword in the app title: This could dramatically improve your position ( from 80 to 100 points). There’s also a recommendation to put the app name on the app icon and use the app name for your keyword, but I don’t think it’s a good idea to have words on an icon.

  • Use up to 5 times the keywords of your application in its description. In Google Play Store the keywords are searchable, so make sure to repeat them with a good frequency ( but no more than 5x, as this will make no difference and will overload the app description).

  • Get good reviews

  • Have good application usage frequency

  • Have a large number of reviews

  • Have a good amount of app downloads

  • Have a good downloads growth ( downloads increase over the last 30 days)

  • Have few uninstallations ( amount of people uninstalled your app)

  • Have good use frequency

  • Get people to comment on your app elsewhere

Good publishing practices:

  • Have a beautiful design and screenshots to show potential users of your app what it is capable of doing.
  • Have a demo video / promo.
  • Have a simple and objective description, focusing on its main functionalities and the differential of its application in relation to others.

Content entirely taken from: http://www.apptamin.com/blog/optimize-play-store-app/

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