How to protect a service site before launch?

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I have no experience in this and I’m about to launch a service site and I was wondering if what I have to do to protect my idea is her patent, software registration or trademark? These are the options that appear in the National Institute of Industrial Property - INPI.

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About the INPI:

A) The trademark registration will protect only the NAME or LOGO, which you register.

B) The software registry will protect only the source code, which you must burn to CD/DVD and send in PDF format. However, if someone writes (or rewrites) the code differently, there will be no copy of your code.

C) The patent may be useful if: "[...] you have invented a new technology, whether for product or process".

I would register the software and if possible I would also do the patent (the idea - if it’s really original).

Below is the relevant legislation: important to remember that most of the laws govern industrial/intellectual property in Brazil are REALLY very old, because our legislators are "very busy with other activities":

  • Law 9.609 of 1998 - It provides on the protection of the intellectual property of computer program, its commercialization in the Country, and gives other provisions.

  • Law 9.279 of 1996. Regulates industrial property rights and obligations.

Good luck in your endeavor and I hope I’ve helped!

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