Is it correct to use H1, H2 with None display in order to SEO or are they penalized by search engines?

Question

Is it correct to use H1, H2 with None display in order to SEO or are they penalized by search engines?

Asked 8 years, 9 months ago

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I looked here ,but I did not find any topic addressing. If already there, please mark as duplicate.

I have a problem. My client’s logo cannot be reproduced through fonts and clean CSS, and in his name contains significant keywords, I would like to take advantage of them in level titles in order to rank him best in search engines.

So I used display:None in the H1, but a colleague told me that I might be penalized for it. That’s true?

Is there any other way to make this better? For example: using position:Absolute and left: -50000px

I think that there can be considered a technique of blackhat light. But I did not understand, if his name cannot be written as it is that you wrote them?

– Pablo

2017/08/08 at 14:42
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– UzumakiArtanis

2017/08/08 at 14:48

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by Enzo Tiezzi • **1,194** points · Answer 1 · 2015-09-24T01:32:02+00:00

No, it’s not right, as long as it’s not done abusively.

And yes, there is the penalty, so if we take sites like: Vacancies, Infojobs and Catho, the bulk of the word density are in: links, css classes, alts, Itles, in the content of the page itself and even in comments, but not in an abusive way.