Add formatting to an app description in Google Play

Question

Does anyone know how to "embellish" the app description in the play store? For example putting "novelties", formatting text, etc.

See highlighted in the example below:

Answer 1

Experimentally, I discovered that you can use:

• Simple Line Breaks are ignored; Double Line Breaks open a new paragraph;
• Simple Line Breaks can be forced to finish the line with two spaces (similar to Markdown).
• A limited set of HTML tags (optionally nested), especially:
  • <b>...</b> for Bold,
  • <i>...</i> for italic,
  • <u>...</u> underlining,
  • <br /> to force a simple line break
• A URL formatted as http://google.com appears as a hyperlink. (Be careful when trying to use an HTML tag <a> with customized description because this nay works and breaks the formatting)
• Special HTML characters are supported, such as → (→), ™ (™) and ® (®); see this reference W3 for the full list.
• Encoded characters in UTF-8 are supported, such as, €, £, ġ, ', and.
• Identation is not strictly possible, but using a marker and a space seems reasonable (•  is "• ").
• Emoji are supported.

Special notes relating to google play apps:

• Some HTML tags only work in the application:
  • <blockquote>...</blockquote> to create a paragraph of the text,
  • <small>...</small> for a text is slightly smaller,
  • <sup>...</sup> and <sub>...</sub> for super- and subscripts.
  • <font color="#000000">...</font> to set the font color in HEX encoding.
• Some symbols do not appear correctly, such as.
• All above formatting also appears correctly in "What’s New".

Special notes on the Google Play website:

• Some HTML tags work only on the website:
  • <s>...</s> for raked.
• Plain text appears in "What’s New" ( and HTML formatting will be shown as plain text);

Taken from link