Transfer ownership of a "Property" from Google Analytics?

Question

The documentation on the ownership of Google Analytics accounts does not clarify whether it is possible to transfer ownership of certain Property user A to user B.

I found this answer on SOEN given by @Yahel, but the link to the page where it said it was no longer possible, the reply dates back to 8 June 2011. On the other hand, in the answer itself, there is the suggestion that in Universal Analytics things are different.

Problem

Until 2012, here at the company we used our own account and created several entries for the various projects in order to monitor the progress of work and to be able to give some feedback to customers, marketing strategies, etc.

Two pertinent questions later arose:

• And if the client changes to another company?
• And if the customer comes to have an account of it and wants to be the one to take care of the Analytics data?

In 2012, with Google Plus already in great use, we started to get customers to open a Google account for social presence purposes and all new projects/Analytics are now associated with the customer account where we have admin permissions.

But the question remains of years of data collection in older projects that need to be transferred to customers!

Question

How can I transfer ownership of a Property which is in our Google Analytics account for the customer account?

^{Migrate data to another Tracking ID which belongs to the client I think will give the same effect, so it can also be a solution.}

Answer 1

Zuul, unfortunately it seems that in your case you use the same account to manage properties of several clients. If that is the case it seems that there is no way to transfer ownership of the property.

If, on the contrary, you’ve grouped properties into separate accounts (created an account for each customer - all managed by the same user in your company), assuming that you control both the customer’s user and your (for security reasons, since you will have to assign administrator privileges to the other user), there is a workaround suggested by Rob Maguire in the Analytics forum

All steps are taken in Admin -> Account -> Selecione a conta no Combo -> User Management and in Admin -> Properties -> Selecione a propriedade no Combo -> User Management

1. With the original account owner user add the client user as administrator of account
2. With the customer’s user enter the account options and delete the original user (for this you will first need to take administrative privileges)
3. In order for the original user to have access to the property, with the client user ensure administrator access for the original user at the level property.
4. Finally, with the original user delete the second account as user.

In the forum the Rob Maguire explicitly tells you to test the process with a new account not to risk losing data, and also that this only works for separate accounts.

Note that this does not move a property, it makes a game to pass an account (including its properties) to another user.

See the article Transfer Google Analytics without losing Historical data to a guide (images are still from the previous Analytics UI).