Does the IP influence the ranking of the site?

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I wonder if IP influences ranking in Google.

I recently migrated an Azure website (exclusive IP) to a shared hosting (shared IP) and the site fell from position (page 1.2 and sometimes 3 to page 14).

Perhaps the answer lies in the observed experience itself, but I would like to know technically if the IP influence the ranking.

seo
  • 1

    Take a look at this material, it may help: https://www.wapstore.com.br/blog/como-hosted/

  • The ip I do not know if it influences, but the domain continued the same?

  • I’m asking this because there were some domains that Google by default gave less ranking a while ago (I think it was the time of co.cc and the .tk), which were usually used for spam and the like.

  • @Wallacemaxters same domain...

  • @Leonardobonetti could it be that in this exchange Google could not get some information? or something started to go wrong? That I remember, many 404 errors can affect ranking (I need to confirm, because there are so many theories about what Google ranks or not). And most importantly: You use the Google Webmaster?

  • Yes use yes, I just switched hosting, the site itself is the same... business rules and etc, was a CTRL C V

  • Sometimes it may be related to redirect, because you probably pointed the DNS to another host. Look if this can give you a light. https://marketingdeconteudo.com/redirect-302/

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The Shared Server does make your ranking worse, for experiences as you yourself have observed as well as already happened with Devs. No one knows exactly what the Pagerank rules are, but some issues have been noted to influence. You can read more Aki ranking-factors-do-google, this article helped me to better understand SEO.

What can also occur is the issue of spam and backlinks, since google bots only track you by the IP of your server, when you are penalized for doing Blackhat it penalizes the IP so if another site does or is being penalized you end up being penalized as well. So much so that one of the practices to make your own Web site is to have other sites that do Rel=Follow for the site and that are on other servers.

  • 1

    "span" or "spam"?

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Influence, always influence, even if you migrate your DNS.

Whenever I came across this situation, I accepted the rule that I had to redo a re-indexing work and, over time, I got back to the desired result.

In most cases, it had server instances with low latency and when switching to a shared server with higher latency automatically already influenced the analysis made by tools such as Gtmetrix, Webpagetest and Semalt. Webpagetest has a great indicator which is the initial response time.

It is recommended to review the site’s bottlenecks if possible by enabling caching, expires (htaacess), compression (gzip), and resource mimicking.

In the case of the ranking of the site in the search engines of Google, Bing, Yandex and Baidu, recommend to access the webmasters environments of each platform and force a reindexation of all its content and Sitemaps.

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