Some time ago I wrote a small manual about this, I will leave some important excerpts as a response and link the PDF at the end.
Principles of SEO
Spiders, Bots & Crawlers (Are the robots)
Robots are programs that serve to analyze and index the content of your
page in the search engines.
- They make a copy of the website. For this the site needs to be readable (Many images impair indexing, Javascript or Flash navigation, never use Flash).
- New sites need links (The more links you have to or site through Blogs, Social Networks, Institutional Sites and etc, the more robots will visit the site to update the
contents).
HTML
Know at least the basics of HTML (It is very important!!!).
How to structure a page with Title tags, Subtitle, Description
Product, Captions, bold, italic, etc.
Run a quick test to see if your store is indexed. Typing in google
"site:www.exemplo.com.br".
Keyword Search (Keyword Research)
Keyword Search(Keyword) is the basis for improving the
positioning. Use clear words to describe the site and products. The
keywords are the foundation. Select the right words using search tools like Google Adwords and Google Trends. Do not use words that only your company knows, that is, technical terms that your customers do not use or do not know.(in-house)
Important: People do not seek in the same way, and there will always be variations
in searches. Original and exclusive content wins better rankings. Do not use the product description provided by the manufacturer create your.
Optimization Methods
On Page
On Page is the part of optimization that we should give more importance, despite
be much needed, is not all. Onpage elements to be observed and optimized:
Title - Head Tags - Meta tags - URL
Title - One of the most important parts of On Page. Google Webmasters Tools provides a complete and extremely important analysis that includes duplicate titles and other factors that can get in the way. The first step to optimize the site is to optimize the title and with a different title for each page.
Head Tags - It’s the famous H1, H2... up to H6, which to us seems to be just a visual organization, but to robots is a content organization and level of importance of each sub-title.
Meta Description - That’s where you’ll write about that page, a kind of summary of what the user will find on the page. Just like Head Tags, they cannot be duplicated, each page with its Meta Description. Another very important issue in this tag is that it cannot exceed 160 characters. You can get as close as possible, preferably 160 exact characters, but you can’t pass. This is the description that will appear below the site title in Google’s organic search result and what exceeds 160 will not be displayed.
URL - The URL should contain the fewest possible characters, the fewest separators and still have a lot of information, no doubt it is easier than it looks. It is also very important that the URL has separators in the form of hyphen (-) and not underscore or underline as it is known (_), as robots do not consider underscores as word separators.
Off Page
Unlike page On SEO, SEO outside the page refers to activities outside the
page boundaries. The most important ones are:
Link Building - Link Building is the most popular off-page SEO method.
Basically it is done by building external links to your site, you must gather as many notes to the site, so you can ignore your competitors with higher rating. For example, if someone likes an article and references it elsewhere, this is like telling search engines that this page has good information and that it can be useful for future users. (But be very careful with the quality of the links pointed)
Social Media - Social media is an important part of SEO Off Page and if you
thinking about it, is also a form of link building. Note that almost all links you get from social media sites are "nofollow", but that doesn’t mean they don’t have any value.
Social Bookmarking - Social bookmarking is not as popular as it used to be
be in the past, but it’s still a good way to get traffic to the site. Depending on the niche you can find sites like Reddit.com, Digg.com, Stumbleupon.com, Scoop.it and Delicious.com (to name a few) to promote the
content. In Brazil it is not very common, but it is an alternative.
Domain Authority
The SEO Domain Authority is just a metric that evaluates a number of off-page factors of the domain as a whole that gives it greater or lesser relevance compared to other sites present in the databases of major search engines, such as Google, for example. Factors that may be decisive in this domain authority calculation:
Domain Age, Site Reputation, Link Pointing, Inbound Link Quality, Link Diversity, Time Pattern, Distributive Analysis.
It’s not easy to manipulate such an indicator and it’s actually much easier to follow good SEO practices than to waste time with this type of manipulation. The authority of the site comes naturally with the publication of quality content and a well-distributed and calibrated Link Building strategy.
Link to the manual file
