If anyone needs follow the code:
Just find the variable created in the form and change to return what you need.
File inside the plugin edited templates/Members-grid.php
<ul class="um-memberColoDsc">
<li class="espMemR"><a href="<?php echo um_user_profile_url(); ?>" title="<?php echo um_user('nome'); ?>"><?php echo um_user('regiao'); ?></a></li>
<li><a href="<?php echo um_user_profile_url(); ?>" title="<?php echo um_user('nome'); ?>"><?php echo um_user('phone_number'); ?></a></li>
<li><a href="<?php echo um_user_profile_url(); ?>" title="<?php echo um_user('nome'); ?>"><?php echo um_user('user_email'); ?></a></li>
<li><a href="<?php echo um_user_profile_url(); ?>" title="<?php echo um_user('nome'); ?>"><?php echo um_user('site'); ?></a></li>
</ul>