Is there a background script/code for email marketing?

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I want to develop an email marketing platform and autoresponders such as Aweber, Mailchimp and the like (but much more basic).

I searched 'email marketing' on google and found DOZENS of platforms and websites that offer this service.

So I thought there must be a base code/ script that companies take, modify, customize and then sell the service.

The problem is I don’t know how to search for it, what words to use or the name of that type of code... so where can I find?

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Has an Opensource project called Mautic. With it you can do campaigns, test A/B, assign points to leads, etc...

  • I used to look at Mautic, but there was a question... I can enable some multi user function in which I will have a page for each client to create a separate account from the other clients?

  • I think Mautic doesn’t have that function, but you can implement.

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