Is it mandatory to publish the app in an official store to use Admob?

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I’m finishing an app that features banners coming from Admob. It wasn’t clear (to me) if the app has to be distributed in an official store (Google Play or Apple App Store), or if I can distribute by other means, such as email, website, etc.

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    No, no need to publish in the official store.

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Your application is not required to be in the Google store for it to be monetized, however you have to sign your APK and do not distribute in debug mode. If you publish in debug mode, it is considered to be in test. According to the policies of Admob:

It is against Admob’s policy to click on the active ads themselves. During development and testing, use test ads. If you do not need to render active ads before launch, avoid click on them. If you click on active ads, your Admob account may be suspended.

For more details see in the documentation and also check the Admob and Google Adsense policies.

Observing: Check the ID ad, if not inserted correctly, you will not be monetized.

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