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I’m trying to see but I could not understand what would be the difference between these two Vast x VPAID I bought a plugin to use google DFP with Vast, but what would be the difference from it to VPAID?
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VAST
VAST (The Video Ad Serving Template): A universal specification developed by IAB (Interactive Advertising Bureau) to serve video ads.
VAST is like a "script" for the ad, what it’s really doing is giving your video player consistent instructions on how to handle an ad. It tells your video player what the ad should do - how it should appear in the player, how long it should display, whether it is unanswered, where to find the ad (i.e., the ad server).
VPAID
VPAID (The Video Player-Ad Interface Definition): A universal specification developed by IAB for interaction between ad blocks and video players focused on "enabling an interactive experience rich in in-stream ads".
VPAID adds interactivity. As indicated on the IAB website, VAST supports video ad formats only in-stream. It allows compatible video players to display interactive multimedia ads. VPAID builds on VAST to enable advanced ad experiences and advanced viewer analytics.
See how to do the implementation of the ad server for VAST / VPAID compliant ad players
Reference: Difference between VPAID and VAST
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