360º video market is still incipient, and there are not many industry standards.
That being said, emerging platforms are similar in some ways. For example, video capture takes place with devices that cover as much of the sphere of focus as possible around the scene:
The arrangement of the cameras is purposeful. Notice how the individual focuses fit:
Next, software like the Autopane compose a video that is the result of the synchronized merge of the various cameras.
The same can be done with static images, using tools such as Microsoft Image Composite Editor or Hugin; its results can be viewed via tools such as krpano Panorama Viewer.
no link passed is done in flash. Unfortunately we can no longer use flash, but there are solutions in html and javascript
– Daniel Omine