What are the meta tags that should not be missing in the header of a good site?

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html

  • I’m not asking what they are, but what are recommended to add on my websites.

  • William, see that the other question had a title similar to your question, but it was edited because the community had closed down because it was "mostly based on opinions."

2 answers

3

Title

It’s not exactly a meta tag, but after the page content is the best thing in terms of SEO. Don’t use more than 70 characters. It is unnecessary to specify the name of your site here, use only a text strongly related to the content of the page. Capriche here!

<title>O título vem aqui</title>

Meta Description

Page description. Useful for SEO. Maximum 160 characters.

<meta name="description" content="descrição aqui">

Meta robots

Indicates certain procedures to the searchers regarding the page. Values:

  • index: page should be indexed (default)
  • noindex: the page should not be indexed
  • follow: page links must be followed (default)
  • nofollow: page links should not be followed
  • none: the same as noindex, nofollow
  • noarchive: the search engine should not cache the page
  • noodp: the search engine must not use the description of certain link directories (e.g., dmoz.org)

  • nosnippet: causes Google to display only the link to your page at the time of the search, no longer displaying the description, etc. (not recommended)

OBS.: default values do not need to be specified, that is, it is unnecessary to use index, follow

OBS.: I particularly recommend using noarchive, to prevent Google from saving your page, because if it saves a particular page and then you regret it, it is kind of difficult to remove. Some people like Google to cache just in case the site temporarily goes down, so people can still view page content.

Meta googlebot

The same as robots, but it’s specific to Googlebot.

<meta name="googlebot" content="noindex">

Meta Keywords

Keywords related to page content. Google no longer uses this meta tag, but other search engines (such as Bing, Baidu) may use it.

<meta name="keywords" content="palavra1, palavra 2, outra aqui">

Meta Author

The name of the person who created the page content. It doesn’t help SEO, but Facebook for example shows the author specified in this meta tag when you share a link.

<meta name="author" content="João Silva">

Meta google

Tells Google that your page should not be translated by Google Translate. This causes Google to stop displaying the "Translate this page" link next to the link on your website, on the search page.

<meta name="google" content="notranslate">

2

The most basic meta tags that cannot be removed are:

<meta name="description" content="Descrição sobre o conteúdoda página..." />
<meta name="keywords" content="palavras, chaves, sobre, seu, conteudo" />

After these, would come the tags of the Robots, which configure and guide the indexing robots of the search sites, but these are no longer being used as the mechanisms of google already do the work automatically:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
//Não indexar e não seguir os links

<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
//Indexar, mas não seguir os links

<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
//Não indexar, mas seguir os links

<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
//Indexar e seguir os links

If necessary, it also has some meta tags that control navigation such as:

<meta http-equiv="refresh" content="30">
//Tempo para atualizar a pagina

<meta http-equiv="refresh" content="x_seconds; url=http://www.yourhost.com/pagetosendto.html">
//Redirecionar a pagina após x segundos

And last but not least, the meta tags that social networks use to capture page information when the link is shared:

//Facebook
<meta property="og:title" content="..."/>
<meta property="og:description" content="..."/>
<meta property="og:image" content="http://sua_url.com/foto-facebook.jpg"/>

//Twitter
<meta name="twitter:title" content="...">
<meta name="twitter:description" content="...">
<meta name="twitter:image" content="http://sua_url.com/foto-twitter.jpg">

I hope it helped.

If you have any questions or want to see more meta tags this post from Acquire is quite thorough on the subject.

  • 2

    Metatag Keywords it’s over, bro.

  • Keywords is no longer used?

  • Whenever I research about it I see directions to use, and I always use.

  • 1

    @GuilhermeJSantos&#xA;http://googlewebmastercentral.blogspot.com.br/2009/09/google-does-not-use-keywords-meta-tag.html e http://www.thesitewizard.com/archive/metatags.shtml

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