A well structured site with SEO, will be shown according to the "keyword" typed in the search field on the Google site.
If the term "buy clothes" or cheap clothes is searched for, for example, the page that is written clothing in your url will be shown.
You can optimize each page individually and put different keywords of the url, example: user can search for "jeans" and Google direct to your url meusite.com.br/produtos?tipo=roupa
.
But there are a number of factors that influence a research, one of the most important are the sponsored links, which works in the same logic explained above, also known as Google Adwords and has a manageable cost.
Depending on the Ecommerce platform that is used to sell your products, you find various optimization plugins for your pages and products.
Google also provides various tools to optimize your website.
Some link:
Pagespeed
, Googlewebmaster,
Google Analytics,
Schema.org.
There is much more, worth studying each of them...
It is also worth mentioning that a good SEO system works well as long as the site is responsive, IE, have version for mobiles and tablets.
Google does not rely on the URL to generate search results.
– hugocsl