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android content. refers to a namespace existing in the Android SDK whose version of the API is that indicated in compileSdkVersion.
android.support.v4.content refers to a namespace existing in the library support-v4.
It is included in the project when it uses, in the build.Gradle, compile 'com.android.support:support-v4:25.4.0'
Support libraries are intended to provide classes and methods that exist in the latest versions of the SDK so that they can be used on devices with older versions of the SDK where those classes and methods did not exist.
The reason more than one option appears to you is because the same class exists in both namespace.
All lib inside the package
support
serves to add compatibility of an API with older versions of Android. See the official documentation.– juniorgarcia