Does dynamic SEO work?

Question

I am studying SEO, and I saw that for certain subjects, we use different microformats, for the identification and rankings of the pages, however, I thought of a doubt, I researched in several places but did not find a clear and objective answer. Changing the microformats dynamically according to the content to be presented, is functional, semantic and feasible ? For example, change with php the values and attributes of microformats used according to the content of the page, without having any kind of problem ?

Answer 1

Dynamically change the microformats according to the content to be is functional, semantic and viable ?

Whether your content is dynamic or static, for each page there will be different microformats, if you have ways to automate this return to the user, it becomes indifferent to the way it does, as long as it does not harm performance, quality and usability for end-user/indexing mechanism.

... change with php the values and attributes of microdata used by according to the content of the page, without having any kind of problem ?

Microdata uses a supporting vocabulary to describe an item and pairs name-value to assign values to its properties. Microdata helps technologies like search engines and crawlers better understand what information is contained in a web page... Taking this into account, I believe that the more dynamism, so that these name-value pairs are filled correctly, the better would be seen to the mechanisms.

Answer 2

The subject matter is complex and controversial, but it is not very difficult to understand. Follow my considerations.

I will divide the subject into two parts, the first is for you to evaluate if it is worth spending this time and effort, and the second is to clarify some points if you follow the project.

Just to clarify and avoid confusion let’s not confuse Microdata with Date Smudged.

• Structured date is: It is a Value Name matching system that helps engines to index and index their content.
• Microdata is: It is a way to structure Dice in a way that works in HTML5

Now let’s get to the facts!

Structured data’s Effect on rankings

Whether Structured data affects rankings has been the Subject of Much Discussion and Many experiments. As of yet, there is no conclusive Evidence that this Markup improves rankings. But there are some indications that search Results with more extensive rich snippets (like those created using Schema) will have a click-through Better rate. For best Results, experiment with Schema Markup to see how your audience Responds to the Resulting rich snippets.

Source: https://moz.com/learn/seo/schema-structured-data

Google’s John Mueller recently stated that the search engine Giant may add Structured data Markup as a ranking factor. So it is Definitely worth the effort to implement schema Markup on your website, as this is Becoming more Important to Google.

Source: https://searchengineland.com/schema-markup-structured-data-seo-opportunities-site-type-231077

In short... There is NO evidence that Schema or any rich snippet and Structured Date influences your ranking by itself!

What Structured Data does and indexes your content better in the search, it will make your content more complete and easy to find, but will not take your site to the top of the searches.

What Google of the understanding is that a rich content has more chance to be clicked, so if your information is more complete your link will be more clicked and with this your rankings can better.

What he means is that your link will appear like this, in the middle of the search, and that being more complete has more chance to be clicked.

Source: https://developers.google.com/search/docs/guides/intro-structured-data

(This link has several Google recommendations on the subject, including talks to use the JSON format and follow the Structured Date Best Practice Guide)

If you want to follow the project here are some links

Schema documentation: https://schema.org/docs/gs.html

Standard W3C: https://www.w3.org/TR/microdata/#Introduction

Google Guide: https://developers.google.com/search/docs/guides/sd-policies

Tool to test your Structured Date: https://search.google.com/structured-data/testing-tool

And answering "...is functional, semantic and viable..." Yes is functional, Yes is semantic. I believe so, but it depends on your time, money, and patience to see your rankings rise.