There are several ways you can get what you want, one of them is this:
First we will set the value that will start to display (for easier execution, put 5 instead of 10). This value is in var count = 5;.
To start, we will use the .Slice() to select the elements we wish to hide.
After that, we will use the event .click() to load more elements. To illustrate, I just add the variable value count with 5 count += 5;. and make a loop of all items smaller than this value, showing the same with the .show().
I think you’ll understand better in the example below:
(function($) {
  //Setamos o valor inicial
  var count = 5;
  //escondemos todos os elementos maior que o valor inicial
  $("li").slice(count).hide();
  $('#carrega-mais').click(function() {
    //Somamos a quantidade nova a ser exibida
    count += 5;
    //Rodamos o loop no valor total
    for (var i = 0; i < count; i++) {
      //Mostramos o item
      $('li').eq(i).show();
    }
  });
}(jQuery));
button {
  margin-bottom: 60px;
}
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>
<ul>
  <li>TESTE 1</li>
  <li>TESTE 2</li>
  <li>TESTE 3</li>
  <li>TESTE 4</li>
  <li>TESTE 5</li>
  <li>TESTE 6</li>
  <li>TESTE 7</li>
  <li>TESTE 8</li>
  <li>TESTE 9</li>
  <li>TESTE 10</li>
  <li>TESTE 11</li>
  <button id="carrega-mais">Carregar mais 5</button>
 
 
The ideal would be to count the amount of li to hide the button carry more when it no longer has elements, but this I leave to you to complement. xD
							
							
						 
hide how many at a time?
– user60252
It will display from 10 to 10... whenever you click the button press 10 more...
– Cleberson Gomes