How much to charge on a website?

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Much is said about how to develop a web application, a website or even an e-commerce. But one question that I think a lot of developers have is, "How much should I charge from this site?"
How much should I charge on an institutional website? And on an e-commerce? And a web application?
There is a calculation that I should do before setting a value to be charged?
And the famous maintenance? How do I do and how much would I charge?

In short

I know there are many different questions, but following this line of reasoning I question:

"How and how much to charge a website or a web application from my client?"

  • It covers pretty cheap. Always remember that any contractor has a nephew "who knows everything about computing" who said that it is super simple to make the site.

  • Who wants to pay the cheapest and have the easiest will have the real value of the service hired. My question is not based on knowing how to make a website or not to charge, but rather to distinguish a fair way to set a price for my service. Whether based on complexity in the code line, product type or number of code lines.

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    "Fair price" is a relative concept. One can consider that it is the one that the developer considers adequately remunerates his work but can be much less than this if, for example, the developer considers that it is more important to get a contract with the client than to be adequately remunerated "in this particular work".

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    Your question has merit, in my view, but only in the question of calculating the cost of design/development/maintenance. As for value, it’s a matter of marketing and administration, not programming. I think if we ask another question focusing on cost development, it will have a chance to be accepted.

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A simple formula:

  • precomMaximo = search your customer, and try to determine the maximum he would pay (tip: search the market, and what your customer has access to from that market)

  • precoMinimo = know the minimum you need (your personal accounts should enter here)

Take the average, then take the higher average, and start trading around. (i.e., take the 3/4 value between the minimum and the maximum)

You must now induce the customer to close at a near-average price, from 1/4 to 3/4.

If close at a low value, compensate in maintenance. If close at a higher value, a break for the customer in maintenance.

Remember, once installed the system, the customer gets a bit stuck to you, so be charitable at first, and try to get more from the customer afterwards.

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